Dr. Normand is a Professor of Psychology at the University of the Pacific.  His primary scientific interests, broadly defined, are the application of basic behavioral principles to problems of social significance (including obesity and community health issues), verbal behavior, and the philosophy and methodology of science. He is the former Editor of The Behavior Analyst, a former Associate Editor for the Journal of Applied Behavior AnalysisThe Behavior AnalystThe Analysis of Verbal Behavior and Behavior Analysis in Practice, and he serves on the editorial boards of Behavioral Interventions, The Analysis of Verbal Behavior, Behavior and Philosophy, and Behavior Analysis: Research and Practice. He also serves on the Board of Directors of the Society for the Experimental Analysis of Behavior (SEAB).  Dr. Normand is the 2011 recipient of the B. F. Skinner New Researcher Award from the American Psychological Association (Div. 25).

Matthew Normand 

Don’t wag the dog: How and why we should extend the reach of applied behavior analysis


1. Describe the behavior problems and populations most commonly served by behavior analysts and state several reasons why this might be.

2. Identify six broad areas into which applied behavior analysis might expand.  Also be able to identify several specific areas (under those broad areas) for which behavior analysts could seek additional training and credentialing.

3. Describe what is meant by the term “behavioral vaccine” and give several examples of behavioral interventions that might serve as such vaccines.